PUSH IT is a script that was inspired by codes and ancient languages. the dots represent the space in the letters. You have to “push” yourself to be able to decipher what is written.
the simplicity and elegance of the shapes as well as the use of the primary colors can be associated with the visual language of bauhaus and de stijl.
the stop-motion is an experimental way of telling a story with the font.
letters have become separate symbols that constantly evolve.
the colors in the dots each cause a different reaction when touching a symbol.
