SOLUTION is a fictional brand I created for MCC, a packaging and label printing company, during my internship in the graphic design department at iO Digital. I designed the packaging for a series of products to communicate MCC’s printing capabilities.
I envisioned SOLUTION as a brand in the vitamin market, emphasizing natural ingredients. To reflect the brand’s natural and artisanal identity, I created a style guide made out of earthy colors and hand-drawn visuals. Inspired by vintage medicinal packaging, I developed a collection of products with labels that include hand-drawn illustrations of the main ingredients and highlight a range of printing techniques.
